So I do commercial headshots. I do corporate headshots. I do whatever. But it is super fun when I get someone who is either rebranding or creating a new brand. Then I get to really talk with them about their vision, their target market, their colors, their …. brand. Brand is super important, and your pictures need to reflect it. This client was new to me and on the cusp of a big adventure – creating a multimedia, national syndicate for financial fraud awareness and prevention. He does public speaking, so we wanted pictures of him up on stage. We talked for a while about his persona – the look he wanted, and he said that he wanted to be different – casual instead of formal. So he got several shirts of the same look, but different colors, to reflect this.
So, we started with a theater for representing his public speaking bits. It was fun to go do something totally different. We also wanted both posed and unposed. Both looking at the camera and more lifestyle, unscripted.
This was definitely my favorite from the theater location.
Then we went back to the studio to do more. He wanted at least one that was brighter. I tend to hate white as a background, but this light toupe worked great for him.
The other part of his business is a national radio piece. Being radio, it seemed it lent itself to a more edgy persona, so we went with the black shirt. And radio personalities have to be a bit larger than life.
He also grabbed some headphones that he would use while doing the radio set. I love this one.
I hope his new venture launches with great success! If you are in the Chicago western suburbs and looking for a brand partner for your photographer, we hope you consider Firefly Nights Photography. Being a Naperville photographer, we are easily accessible to all of Chicago.